Throughout the world, the golden age of dentistry is starting to take place. Consumers are realizing how important a dynamic and beautiful smile can be in enhancing their personal and professional life. Regardless of race, it has been proven in psychological literature that there is substantiated correlation of between career success and attractiveness; in particular, facial attractiveness (Patzer, 1995, 1996, 1997; Chia,Allred,Grossnickle & Lee, 1998;Krebs & Adinolfi, 1975;etc.).
Since the early 1990’s the American consumers have started to become obsessed with having the perfect smile. Cosmetic dental techniques such as bleaching, and bonded restorations such as porcelain veneers, direct composite veneers, became very popular. The influx of corporate manufacturers played a big role in helping to perfect the products that were used in order for the dentists to achieve good success and long lasting results. Presently, this phenomena of having a
glamorous smile is now no longer restricted to just the wealthy individual and Hollywood actors and actresses
A recent survey taken by American Academy of Cosmetic Dentistry shows that 92% of those surveyed agree that an attractive smile is an important social asset. 74% agree that an unattractive smile can hurt a person’s chances for career success. Also, 85% agree that an unattractive smile makes a person less appealing to people of the opposite sex.
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